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ERIH Annual Conference 2018 “Mind the gap – the challenges for promoting industrial heritage in the 2020s”
October 10 - October 12
Organised by the European Route of Industrial Heritage (ERIH) in the ERIH Anchor Point “Museum of Industrial Heritage” in Bologna.
Registration is open until 15 September.
“Over the last 25 years European Industrial Heritage has become established as a major sector of tourism. Hundreds of millions of people visit to European industrial sites each year due to the efforts of many individuals and organisations, including ERIH
However this is no time for complacency, the promotion of industrial heritage needs to move with the times and ensure we reach out to as many people as possible. We need to show awareness of changes in European lifestyle and society in general and look forward to attracting as wide a diversity of people with as wide diversity of interests to our sites as possible. What societal changes need to be addressed? What opportunities are we presently missing? What gaps should we address in future marketing and promotion?
We have selected examples of good practice showing innovative and successful approaches in attracting new audiences to industrial heritage and which demonstrate significant awareness of societal change. “